We were smart enough to hire Practice Metrix consulting less than a year ago. Our decision centered on the notion that we are great healthcare providers and put all of our attention into patient care and continuing education. At some point in our careers it becomes necessary to learn and manage the business which includes managing its growth and keeping up with constant change. To think that maintaining a busy OMFS practice can allow for expert knowledge of billing, marketing, coding, growth strategies, human resources, HIPAA compliance, and negotiations with insurance companies and supply companies is overwhelming.
We all know OMFS is a unique field, with coordination of benefits between medicine and dentistry. We also know that our practices are unique in that we provide surgery and anesthesia. We have highly skilled staff that we need to retain. We didn’t feel we were paying enough attention to the details on the business side of the specialty while maintaining busy practices.